Top 5 Beauty Retail Apps on Android in Poland - Q1 2022

The first quarter of 2022 saw notable trends in the performance of the top 5 beauty retail apps on Android in Poland. Based on data from Sensor Tower, here's a closer look at how these apps fared.

Hebe - zdrowie i piękno showed a varied trend in weekly downloads, starting strong with 16K downloads in late December and dipping to 7.9K by late January. However, it rebounded to 12.4K by the end of March. Weekly active users fluctuated between 115K and 138K, maintaining a stable user base throughout the quarter.

Nutridome - sklep kosmetyczny experienced a decline in weekly downloads from 18.3K at the end of December to 5K by the end of March. Despite the decrease in downloads, the app maintained a consistent presence in the market.

Douglas – Parfüm & Kosmetik saw a drop in weekly downloads from 14.3K in late December to a low of 2.6K in late February, before recovering slightly to 4.4K by the end of March. Weekly active users mirrored this trend, decreasing from 40.9K to 24.3K, then stabilizing around 27.7K.

Poprzednia wersja - Sephora had modest weekly downloads, starting at 2.3K in late December and fluctuating around 3K throughout the quarter. Weekly active users ranged from 11.8K to 16.5K, showing a consistent engagement from its user base.

Notino: perfumes and cosmetics maintained a steady download rate, with weekly downloads oscillating between 556 and 1K. Weekly active users also showed stability, ranging from 4.6K to 5.6K during the quarter.

For more detailed insights and data, visit Sensor Tower.